A celebration of distinct and unique characters, the AMIRI Autumn-Winter 2026 campaign captures the dynamic spirit of Los Angeles – the city that has always shaped the creative vision of Mike Amiri – and those people who give it life.
The scene is a feverish, frenzied and vibrant party in an imagined Laurel Canyon residence – a crux of California counterculture, a melting-pot of music, art and fashion. Within its lush confines, the campaign’s imagery, shot by Myles Hendrik, play out like instinctive glimpses, of interrupted conversations and implied narratives. Nostalgic for the past, yet fundamentally rooted in today, these images feel authentic and individual, intimate and real. Paramount in each is an expression of personal style – natural poses, unrehearsed moments.
Like any great guestlist, the Autumn-Winter 2026 campaign cast is a cross-section of creative luminaries and distinctive talents – AMIRI dreamers – mixing and milling. Their individualities define the energy of the campaign. Our guests included musician, actor and AMIRI Global Brand Ambassador Yuta Jinguji, British musician Bakar, Noah Dillon and Chandler Lucy and electronic duo The Hellp, the actors Avan Jogia and Bella Podaras, and the model and DJ’s, Jade Croonenberghs and Bianca Lexis. Together, they form a portrait of a contemporary creative community – diverse personalities, united through attitude.
The images underscore the mood of the collection. A notion of the 1970s – a defining decade, for a sense of West Coast style – is reinterpreted for now, through a wardrobe of modern American classics: relaxed tailoring, western influences, leather, denim and evening elements brought together with ease. Every image celebrates the details that define the AMIRI language – embroideries, flocked velvets, intricate embellishments and precise construction. Alongside, our archetypes of dress – rugged denim and sleek tailoring, sensuous knit evening dresses, the AMIRI Ryder boot – stands the new icon of the house: the AMIRI Biscotto, its soft, sensual refinement underscoring the mood of Californian ease and relaxation. The soundtrack to it all: The Hellp's "Here I Am" – the LA-born duo, who star in the campaign, lending their own sound to the collection's West Coast spirit.
The campaign mirrors Mike Amiri's vision of fashion – something not performed, but lived. Authentic moments, not constructed spectacle – a portrait of modern American luxury defined by character, confidence and the identity Los Angeles.