About
Founder & Creative Director
Mike Amiri began his career in fashion, hand-crafting unique stage pieces for legendary L.A. performers. Inspired by compelling, heroic figures, the designer explored a unique D.I.Y. sensibility with his hand-embellished, one-off creations that riffed on the countercultural influences of his youth.
In 2014, Mike established Amiri in his hometown of L.A. While remaining connected to his West Coast roots and maverick spirit, he built a global fashion house with a bold artistic vision that is proudly steeped in Americana and refined, world-class craftsmanship.!
HERITAGE
From its nascent influences in West Coast culture, Amiri has carved its own path in the luxury fashion space. A sense of authenticity and independence, so intrinsically American, has remained the brand's lodestar in its ascent from a buzz-worthy LA-based menswear brand to the global house it is today.
The opening of the Rodeo Drive flagship store in 2020 evolved the brand manifestation further, revealing a distinct retail identity and vision that has been cultivated with the opening of many more Amiri stores, both US-based and abroad.
Amiri's culture and contemporary vision prioritizes quality, creativity, and innovation.
Savoir-faire
NEW TAILORING
Suiting styles mingle effortlessly with the easy-going allure of a Downtown uniform. For this storied category, AMIRI employs the distinct savoir-faire of Italian artisans while offering up a modern interpretation of the métier. Challenging convention, classic suiting codes are reworked to emphasize an interplay of lightness and casual elegance. The diverse offer embraces softer lines on formal three-piece styles, easy California-inspired jackets shrugged over cabana sets, and everyday suits confidently styled with sneakers.
KNITWEAR
Knitwear at AMIRI presents an opportunity for further artistic expression via texture-play and intricate hand-woven techniques. Custom reliefs, like the INTARSIA or the label’s iconic bandana print, are knitted into each garment to enhance depth and originality. Bandanas are repurposed and hand-braided by artisans to create loose summer knits, a process that takes four days. While luxurious, Italian knitwear is given a street-smart makeover when explored as leisurewear styles like hoodies, pants, shorts and tanks, bringing AMIRI’s artisanal feel to everyday, easy-to-wear looks.
LEATHER
In Italian ateliers, the finest, locally sourced leathers are cut and constructed to create expertly fitted styles, such as the iconic perfecto, a jacket that moves with the wearer like a second skin.
The leather universe continues to expand into a line-up of iconic bags, including the Micro M.A bag, with its silk bandana wrap-around handle and ‘MA’ monogram hardware, along with a broader collection of small leather goods, including belts, bags, and wallets.
DENIM
Denim remains at the heart of the AMIRI story, with design and construction approached with the same level of care and detail as premium garments. Fabrics are treated with bespoke, in-house fabrication processes such as tonal gradients that appear to be bleached by the sun or lightened by water, and patchworking and repairing that evoke a homespun charm.
Men's and women’s jean silhouettes are cut for all occasions, be it extra wide, skinny, carpenter style, the kickflare, with buttoned detail, or the denim and utility cargo styles, with functional, uniquely designed and sewn pockets. Reflecting the innovative way AMIRI flips traditional formalwear, the denim wear category is cleverly elevated.
PRINTS
A graphic sensibility is imbued in the AMIRI offer where the novelty of a hand-finessed approach stands out. Signature graphics are treated like works of applied art, and bespoke motifs are often screen-printed by hand. Highly worked digital prints light up silks, while textural details, in the form of hand-embroidery, leather appliqué or painted touches, add to each garment’s unique appeal.
SNEAKERS
At AMIRI, the humble sneaker is recast as the finest footwear, cut from leather, supple suede, or Italian cotton canvas, and created with the level of studied craftsmanship fitting a dress shoe. A constant since the brand’s inception, the footwear serves as an anchor in each collection — adding an essential finesse that dresses down sharply tailored looks.
TIMELINE
In 2026, AMIRI continued to build on its global momentum through key creative partnerships and retail evolution. The house reunited with Maison MIHARA YASUHIRO for the second chapter of its limited-edition sneaker collaboration, further evolving a shared design dialogue. Expanding its presence in the music space, AMIRI announced Japanese artist Yuta Jinguji as its latest Global Brand Ambassador. The year also marked a significant retail milestone with the announcement of AMIRI’s Milan flagship—its first permanent store in Europe and the debut of the brand’s new retail concept, reimagining the boutique as an immersive, cinematic environment. AMIRI returned to Paris for its Autumn-Winter 2026 runway show at Le Carreau du Temple, reaffirming its place on the international stage.
In 2025, AMIRI continued to expand its international footprint and cultural influence. The year began with the opening of a new boutique in Istanbul at Emaar Mall, the brand’s first storefront in Türkiye, followed by AMIRI Riyadh in Solitaire Mall, marking its debut in Saudi Arabia. In the U.S., AMIRI expanded with a new retail space at Short Hills, New Jersey.
Beyond retail, AMIRI announced global boxing champion Saúl “Canelo” Álvarez as its latest Brand Ambassador, introduced a sneaker collaboration with Maison MIHARA YASUHIRO, and partnered with Selfridges to transform The Corner Shop into the AMIRI Beach Club. The brand also announced a new collaboration with FC Barcelona as its official formalwear partner, aligning with one of the world’s most decorated football clubs.
In 2024, AMIRI expanded its global retail footprint with new boutiques across the United States, Asia, the Middle East, India, and Africa. Highlights included the brand’s second Dubai location at Mall of the Emirates, its South Coast Plaza store in California, new doors in Dallas and King of Prussia, and expanded presence in Miami and Las Vegas. Internationally, AMIRI opened in Osaka and Nagoya, Japan; Delhi, India; and Cape Town, South Africa, following its Johannesburg debut in 2022.
Founder & Creative Director Mike Amiri also attended the 2024 CFDA Fashion Awards in New York, where he was nominated for American Menswear Designer of the Year.
In 2023, AMIRI continued to strengthen its global presence and cultural influence. The year marked flagship openings in Chicago, Los Angeles, Nanjing, Houston, and a permanent shop-in-shop at Paris’ Galeries Lafayette, alongside activations including a Shanghai installation and a London Browns pop-up.
The brand returned to Paris for both Autumn-Winter 2023 and Spring-Summer 2024 runway shows, unveiled its Autumn-Winter 2023 Icon campaign with Black Star.
Founder & Creative Director Mike Amiri was nominated for the CFDA’s American Menswear Designer of the Year and featured on the cover of Beverly Hills Courier. The second edition of The AMIRI Prize, supporting emerging international talent, was awarded to South Africa–based designer Lukhanyo Mdingi.
AMIRI marked a year of creative milestones and global expansion. The brand opened flagship stores in Miami, Shanghai, Tokyo, Atlanta, and Dubai, alongside a permanent womenswear shop-in-shop at Paris’ Printemps and its first South African pop-up in Johannesburg.
On the runway, AMIRI debuted Autumn-Winter 2022 in Mike Amiri’s hometown of Los Angeles and returned to Paris for Spring-Summer 2023.
The year also saw the release of AMIRI’s inaugural Icon Campaign starring Angus Cloud, and the launch of the AMIRI Wes Lang book published by Rizzoli, celebrated with MAXFIELD.
Founder & Creative Director Mike Amiri was nominated for the CFDA’s American Menswear Designer of the Year.
2021 marked the debut of two flagships: AMIRI New York, opening on Greene Street in SoHo, and AMIRI Las Vegas at the Wynn resort — the brand’s second and third stores worldwide, signaling the beginning of its global retail journey.
Alongside these openings, AMIRI launched The AMIRI Prize, an annual award supporting emerging American designers, with the inaugural honor going to Philadelphia-based Paulo Redeem by Lou Badger.
The brand hosted an exclusive drive-in premiere of the Autumn-Winter 2021 runway show and documentary, and Mike Amiri was nominated for the CFDA’s American Menswear Designer of the Year.
AMIRI reached a defining milestone with the opening of its first flagship store on Rodeo Drive in Beverly Hills, establishing a permanent home in the brand’s hometown. Soon after, AMIRI debuted its Spring-Summer 2021 runway presentation at the iconic Sheats–Goldstein Residence in Los Angeles, further cementing its connection to California culture.
AMIRI entered a new chapter of growth as Italian fashion group OTB, chaired by Renzo Rosso, took a minority stake in the brand. That same year, Founder & Creative Director Mike Amiri was nominated for Menswear Designer of the Year at the CFDA Fashion Awards, marking his continued recognition within the industry.
In 2014, AMIRI debuted with an exclusive capsule collection at Los Angeles concept store Maxfield, introducing the brand’s distinct vision. By 2017, the house had expanded into leading global retailers with domestic and international shop-in-shops at Selfridges, Bergdorf Goodman, and Neiman Marcus.
In 2018, Founder & Creative Director Mike Amiri was welcomed into the CFDA. That same year, he was nominated for the Swarovski Award for Emerging Talent at the CFDA Fashion Awards and received the Emerging Talent Award at the Footwear News Achievement Awards, establishing his reputation as one of fashion’s rising voices.