For Autumn-Winter 2023, AMIRI releases it’s new Icon campaign, starring legendary Brooklyn music duo Black Star: Yasiin Bey and Talib Kweli.

The Icon imagery showcases the Autumn-Winter 2023 collection – defined by fluid tailoring, artful shapes and a fusion of 50s and 90s Americana. Reflecting AMIRI's long-standing relationship with music as an expression of cultural messaging and ideas, the campaign speaks to Black Star’s craft: the duo’s capacity to revolutionize old-school techniques through progressive flow and rhyme mirrors the collection’s artistry and silhouette.

A highly influential and prominent force during the defining 90’s era, Black Star pioneered the self-expressive and intellectual ‘conscious rap’ genre; their seminal 1998 record, “Mos Def & Talib Kweli Are Black Star,” is cited as one of hip-hop's most significant works, an intellectual album that addressed societal issues through hooks and punchlines. In 2022, the duo reunited to release their sophomore record, “No Fear of Time,”twenty-four years after their debut.

Creative Direction: Mike Amiri
Photography: Karim Sadli
Art Direction: Jonny Lu
Styling: Ellie Grace Cumming
Casting: Noah Shelley
Hair: Damien Boissinot
Makeup: Christelle Cocquet
Manicurist: Alexandra Janowski
Set Design: Jabez Bartlett
Production: Brachfeld